Trendyol says AI assistant use in its technology teams has reached 90 percent

Anadolu Agency (AA) reported on 15 October 2026 that Trendyol Group CEO Erdem Inan spoke at Slush'D İstanbul, the İstanbul edition of the Slush entrepreneurship and technology event, on a panel about how agent-based marketplaces will reshape commerce. The report, based on a company statement, shared figures on Trendyol's AI strategy.

• According to the report, the AI assistant usage rate in Trendyol's technology teams has reached 90 percent; AI produces about 20 percent of the code, and AI has carried out more than 16,000 tasks autonomously.
• Ortak, a digital assistant for sellers, makes their business processes easier, while Trendyol LLM helps partners enter international markets in 10 languages.
• Using AI-based data analysis, sellers can match stock and product design decisions to demand in their target markets. Inan says new technologies make it possible to offer a tailored experience to each of the platform's 17 million daily users.
• Inan does not think shopping will be handed over to AI agents entirely; he sees agents standing out mainly in categories where buyers already know what they want.

Why it matters

According to the report, Inan stressed that new technologies are critical for SMEs both to work efficiently and to compete in world markets. For businesses selling on the marketplace, these tools could mean wider AI support from the platform in product management, stock planning and cross-border sales. Inan's view that shoppers in categories such as fashion and lifestyle want to explore and compare options suggests agent-based shopping may not spread at the same pace everywhere. For companies running their own online stores, keeping product data clean and readable by AI tools could be a useful step to prepare.

Companies that run their own sales channel can find general information on our e-commerce software page.