Intent-based keyword research
Searches are grouped by purchase intent; each term is matched to a single relevant product page on the site.
AI ADS • GOOGLE ADS • META
Let AI prepare your ads, while the budget and publishing decisions stay with you.
We started with our own marketing: our AI agents prepared keyword research, a campaign plan, ad copy drafts and negative keyword lists for Google Ads, and a small test design for Meta. A person always makes the budget and publishing decisions.
GOOGLE & META AD FLOWRecently started
Google
Meta
Exclude job-seeker termsAwaiting human approval
01Keyword research02Campaign plan03Copy and negative list04Measurement and approval
Awaiting human approvalApproved · ready to launchLIVE FLOW · YAZSIS / AI.04 / ADS
SCOPE & CAPABILITY
Keep your ad budget away from the wrong searches and unmeasured clicks.
Job seekers, people looking for a login page and irrelevant searches eat into the budget. And when money is spent before measurement is in place, you cannot see which enquiries it turned into.
Negative keyword lists
Lists are prepared that exclude job-seeker, login-page and irrelevant consumer searches from the outset.
Ad copy drafts written to set rules
Character limits for headlines and descriptions are counted, and copy is checked for prices, customer names, competitor brands and unverified claims.
Google Ads plan and Meta test design
For Google Ads, a campaign tree, match types, phases and stop rules are written; for Meta, a controlled test plan.
Measurement plan and pre-launch check
A checklist is prepared for conversion tracking, cookie consent and the CRM connection; no campaign goes live until the list is complete.
Campaign tracking in the CRM
Each lead is linked to the campaign it came from; opportunities, won deals and cost per customer are tracked by campaign. Spend is entered manually.
HOW IT WORKS
Research, planning and measurement first; publishing comes last, with a person’s approval.
AI agents research, write drafts and run checks. They do not log in to ad accounts or publish anything; the account, the budget and the publishing decision always stay with a person.
Goal and page map
The starting point is the goal of qualified B2B enquiries and the product pages on the site. The agents work out which search intent each page answers.
Research and separate review
Search suggestions, trends and competitors’ public pages are scanned. Volume and cost estimates are clearly flagged; each piece of research goes through a separate review.
Plan, copy and negative list
A campaign and ad group tree is built from the chosen terms; ad copy drafts and negative keyword lists are written to fit this tree.
Measurement check and human approval
No campaign goes live until measurement and cookie consent have been tested. A person approves the budget, copy and publishing; incoming enquiries are recorded in the CRM with their source campaign.
LIVE SYSTEM ARCHITECTUREAI.04 / ADS
AI Ad Management (Google & Meta)AI prepares, you approve
Intent-based keyword research
Negative keyword lists
Ad copy drafts written to set rules
Google Ads plan and Meta test design
SERVICEYAZSIS / DIGITAL.09
DELIVERY MODEL
Design, software and business outcome under one delivery discipline.
Discovery and goal
We review your products, target customers, landing pages and existing ad accounts together, and clarify the goal to be measured.
Research and plan setup
Keyword research, a campaign plan, ad copy drafts, negative lists and a measurement plan are prepared specifically for you.
Approval rules
Who approves the budget, copy and publishing, and how each change is recorded, are put in writing; account ownership and access rights stay with you.
Weekly follow-up
A weekly routine is set up: unwanted search terms are added to the negative list, enquiry quality is marked in the CRM, budget changes are proposed and every change is recorded.
HUMAN APPROVAL
AI prepares the drafts; spending and publishing decisions stay with people.
- AI agents do not log in to ad accounts or publish anything; an authorised person approves every budget, every piece of copy and every launch.
- Ad tags are set up so that they do not run without visitor consent; the form privacy notice and transfers abroad are addressed at the start of the project.
- No bots are run in ad dashboards; an authorised person makes changes in the platform’s own dashboard, and auto-applied recommendations are kept switched off.
- We make no promises on the number of clicks, leads or sales; we report the work done and the measured results openly.
- Ad accounts, payment details, keyword lists, ad copy and CRM data are held in your name and stay with you.
FREQUENTLY ASKED QUESTIONS
AI Ad Management (Google & Meta): Common questions
Will AI manage our ads on its own?
No. AI researches, writes drafts, prepares lists and runs checks. Opening the ad account, entering payment details, setting the budget and launching are the job of an authorised person. The agents do not log in to ad accounts or publish anything.
Do you use this setup yourselves?
We started with our own marketing. The strategy, keyword research, campaign plan, ad copy drafts, negative keyword lists and measurement plan are ready. Since we have only just started, we make no claims about results; this page describes the work we have done and how we work.
How do you approach Meta ads?
For Meta, we designed a small, controlled test: organic posts first, then ads to an audience that already knows the brand, then trying the messaging and form routes side by side. The decision to continue or stop the test will be made by comparing the cost per qualified enquiry with Google Ads.
Where are ad results tracked?
Our own CRM has a campaign screen for this. Each lead is linked to the campaign it came from; the screen shows opportunities, won deals and cost per customer by campaign. Spend is entered manually; there is no automatic data import from Google Ads or Meta. In your setup, where tracking happens is decided at the start of the project.
How are personal data and cookie consent handled?
Ad and analytics tags are planned so that they do not run until the visitor gives consent; in the cookie notice, the reject option is as visible as accept. Data collected through forms requires a privacy notice. Transfers abroad, retention periods and whether customer lists are uploaded to platforms are addressed at the start of the project, together with their legal basis.
NEXT STEP
Discuss Your Project